5 tips to consider when studying PR

5 tips to consider when studying PR

When I was still in High school, being a Public Relations Practitioner meant being a speaker; however the term is too broad, flexible and dynamic. I am currently a 2^nd year PR student and I will be attempting to give the best 5 tips to consider when studying PR.

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Be Proactive

In PR you need to be that person that makes things happens; don’t just sit back and wait for things to happen. History is created the minute you get up from that chair and do. We all have dream, aspirations and goals to reach none of which will come true if we wait for them, best practice is to be active and responsive to any situation that might arise.

Love Social Media

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Social media is the future, believe me! In order to make wave one needs to be a social media participant; to be up to date on the latest information and trends within industries. Social media can be a tool for getting information across to external stakeholders. As my media lecture Ms M Pritchard normally emphasizes the importance of keeping up with trends, it is through social media that we are able o do that. With many, many social networks available it is very easy to join in on conversations, and to express views and opinion on issues or topics that are trending. Opinion leaders exist in each of us and it is only when we know the correct platforms that we are able to influence others.

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Be a Representative (a Speaker)

When I talk of being a speaker I talk of having the correct skills and capabilities to stand in front of an audience either to persuade, motivate and or to educate them. Having the confidence to do that will definitely lead to the success of your career, after all Public Relations involves being conversational while forming, changing and sustaining attitudes, behaviors and actions of others towards the brand. A Public Relations Practitioner is a problem solver and problems are solved through conversations.

Writing

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This is my weakest but most important part of Public Relation, we write everything from content on a social media calendar, news releases, speeches and articles. Writing is a huge part of being a great Public Relations Practitioner you aim to be, In order to be a good writer you need to be a constant reader. So it is best to make reading your next BFF.

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Events

Public Relations is not only focused on events, but that is another important aspect a Public Relations Practitioner should be able to prefect or handle. From my conversations with prospective Public Relations students many of them feel Public Relations is centered around Events, which is not true, my first year lecture always told us to never sit in the office hoping a campaign goes well, it is always our duty to be the main person who oversees things are going as planned.

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Journalism and social media

Hello peeps!! With the world going digital I took it to myself to express my thinking on social media and the relevance of journalists in this digital age. Social media according me is a platform for creativity, innovation and expression; Journalists on the other hand are the backseaters behind content that leave us in shock, in joy and in … moments, well the question still remains do we still need journalists in the age of social media?

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Journalists!

According to me YESS YESS YESS!!!!!!!!! We certainly do need journalists (SCREAMS). Journalists will always remain relevant irrespective of social media, they help us give meaning to content by organising news, provide accurate and factual news for the readers.

Social media is another layer of giving out news, it adds to our choice in terms of modes of delivery, remember the role of journalists is not only limited to traditional media but also to social media too, think about it! Journalists are using social media as a faster and effective mode of giving out information to the readers as they are free to posts information any time as soon as it happens. Being a Public Relations student I know all about citizen journalists, these are random individuals like you and me who post on anything and everything that happens around them or post on everything that seems to be trending at that time but I think we need journalists in our lives as they help organize information received on social networks in a way that widens our knowledge.

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Journalists should take charge 
Journalists should not feel threatened by social media instead they could see it as an advantage, check Barry Bateman for instance he is stunning on twitter with 38k tweets, 1343 following  and 216k followers, talk about a man with a digital footprint IYOH!!!!

What I'm trying to communicate to you is that social media is a platform to engage with readers, it’s a way to monitor and sustain two-way communication between companies, influencers and journalists themselves. For journalists, social media should be seen as God’s gift to them as they are able to gather information faster, basically make their job much easier and fun at the same time. 

Print media should feel threatened by social media as less and lesser people buy newspapers and magazines because every current post in social networks will be old news tomorrow morning when the newspaper comes out.

 DJ Cleo Facebook track
This goes to show that relationships are really formed online. Enjoy!! and feel free to laugh out loud :)

Come on mates let’s get the convo going!!! *** claps hands and dances****

I can't wait to read all you views and comments on this issue.

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